$8,500: The amount “robot influencer” Lil Miquela 2.5 million followers) reportedly earns per sponsored post.For IGTV videos between two and three minutes, he charges $1,500. $750 to $1,000: The amount “plant influencer” Nick Cutsumpas 63K+ followers) charges per sponsored post (up to three slides).$300: The amount a micro-influencer with 13K followers, reportedly collects on sponsored Reels.$250-$300: The average amount micro-influencers earn on a sponsored post according to the CEO of influencer marketing platform Heartbeat in a Business Insider interview.Here’s how much some creators and celebs have reportedly cashed in: Accounts like aim to close the pay rate gap by bringing transparency to how much creators are getting paid. Unfortunately, racism also affects how much creators earn on Instagram. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck. How much money can you make on Instagram?Īs far as rate standardization goes, the creator economy remains as unwieldy as the wild, wild west. But it’s unlikely that Instagram will hand out cash as freely as YouTube (which plans to dole out $100 million over the next year to Shorts creators) or come anywhere near Snapchat’s payout rate of $1 million per day. A post shared by Adam Mosseri 🌈 funds are not off the table, either.
